Business Strategy

Your business strategy is a summary of how the company will achieve its goals, meet the expectations of its customers and sustain a competitive advantage in the marketplace. Aurora’s business consultants bring a wealth of experience coupled with innovative interactive tools to enable your senior team to rapidly agree the business strategy and move to action.

Our strategy development approach helps you focus on answering the questions that really matter:

  • “What do we want to be known for?” More than just deciding the vision and goals of the business but also how you want to compete, how big would you like the business to be and what are the values that drive the culture of the business. Aurora will help you articulate your vision and understand the implications of different competitive options such as price, customer service and innovation.
  • “What are we going to offer and to who?” Informed by what you want to be known for, and our market knowledge, we help you determine: the goods and services you offer; the industries or sectors you want to focus on; and the geographical regions where you plan to operate. Aurora will help you test the feasibility of your choices.
  • “What should the business look like in the future?” This includes thinking about what capabilities you need in-house and what you can outsource. How you should organise the business and how do you align incentives to ensure that you encourage the behaviours that align to your values. And, how do you exploit new technologies to enable superior performance.

As a final step Aurora can help you answer the question “How do we make all of this happen?” To move from where you are now to where you want to be you need a robust plan, with clear accountability and achievable targets. Don’t think that change will be easy. The plan will need to be supported by realistic budgets and investments, particularly of employees’ time, and a disciplined change process that upholds accountability, ensures transparency and recognises the need to check assumptions and adjust direction if required.